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Srinithya - Sr.Salesforce Developer

[email protected]

Location: Austin, Texas, USA

Relocation: Yes

Visa: H1B

Resume file: SreenithyaSFMCResume_1744033141067.docx Please check the file(s) for viruses. Files are checked manually and then made available for download.

PROFESSIONAL SUMMARY: Salesforce professional with 10+ years of experience, specializing and Salesforce delivering data-driven marketing solutions and scalable development strategies. Analyzed marketing data to optimize customer journeys, enhancing conversion rates and driving revenue growth. Built and customized scalable solutions using Apex, Visualforce, and Lightning Web Components (LWC), enhancing user experience and system efficiency. Developed SOAP-based web service integrations in Apex to sync customer transactions with external financial systems. Automated business processes through Flows, Process Builder, and Triggers, reducing manual effort and increasing productivity. Enhanced user experience by implementing JavaScript-based event handling in LWC and Aura components for dynamic form validations. Developed custom Lightning Web Components (LWC) and Apex controllers to enhance the loan approval process, enabling faster decision-making for financial advisors. Led Salesforce CI/CD pipeline implementation using Git, Gearset, automating deployments across multiple environments and reducing manual errors. Partnered with business analysts to gather requirements and built flows and approval processes to automate loan servicing tasks within Service Cloud. Optimized complex SOQL queries within Apex batch classes and triggers, improving data processing efficiency in high-volume transaction scenarios. Designed and documented MIAW Chat Troubleshooting Playbooks with step-by-step instructions for resolving common chat issues using Workbench, Query Logs, and API Debugging Tools. Used Git for version control and CI/CD pipelines with Flosum to manage deployments across multiple Salesforce environments efficiently. Implemented OAuth 2.0 authentication for secure REST API communication, exchanging JSON Web Tokens (JWT) for API access. Collaborated with cross-functional teams to design, develop, and deploy innovative Salesforce solutions, aligning technology with business objectives. ________________________________________ SKILLS: Salesforce Marketing Cloud Journey Builder, Automation Studio, Email Studio, AMPscript, SQL, Data Extensions, Marketing Automation Salesforce Development Apex, Lightning Web Components (LWC), Process Builder, Flow, Triggers, SOQL, SOSL, REST & SOAP APIs Integration & Automation API Integrations, CI/CD Pipelines, Workflow Automation. Data Management Segmentation, Personalization, GDPR & CCPA Compliance Marketing Strategies Email Campaign Optimization, Customer Engagement, AI-driven Insights Programming Language Java, HTML, CSS, JavaScript Soft Skills Agile Methodologies, Stakeholder Collaboration, Problem-Solving, Strategic Planning. ________________________________________ CERTIFICATIONS: 1. Salesforce Certified Administrator, 2. Salesforce Certified platform Developer I and ll. PROFESSIONAL EXPERIENCE: Client: Synovus, USA Feb 2023-Present Role: Sr. Salesforce Developer Responsibilities: Designed and developed Lightning Web Components (LWC) using JavaScript, HTML, and CSS to create dynamic user interfaces for financial applications. Implemented Apex triggers, classes, and batch processes to automate complex business logic, improving data consistency and operational efficiency. Implemented role-based access controls using Permission Sets, Profiles, and Sharing Rules, ensuring compliance with banking security policies. Conducted code reviews and optimized existing Apex code, SOQL queries, and LWC components to improve maintainability and performance. Enhanced banking workflows by replacing Siebel CRM triggers with Salesforce automation via Flows, Apex Triggers, and MuleSoft-based data syncs. Built dynamic Lightning Web Components (LWC) with JavaScript and Apex to enhance user experience and enable real-time interactions. Worked with Copado to set up and manage automated deployments, version control, and release management across multiple Salesforce environments. Built microservices-based applications in Java to process bulk customer data and push updates to Salesforce via Salesforce REST APIs. Built RESTful web services using Apex and JSON to integrate Salesforce with external banking APIs for real-time transaction data processing. Optimized large-scale data processing in Salesforce using Batch Apex, MuleSoft ETL processes, and Indexed Custom Objects, reducing nightly job runtime by 50%. Created technical documentation for Apex services, LWC components, and integration flows using Google Docs and Confluence, aiding knowledge sharing across teams. Developed Apex callouts with JSON and XML processing to fetch real-time currency exchange rates from external APIs. Implemented OAuth 2.0 token-based authentication in Java applications to securely connect with Salesforce APIs and external services. Utilized Git, branching strategies, and Gearset automation to streamline deployments and ensure stable releases across multiple Salesforce orgs. Created secure and scalable Apex triggers, sharing rules, and process automation to maintain data integrity and enforce business logic. Built complex Salesforce automation using Apex Triggers, Flow Builder, and Salesforce Connect, automating the integration of external systems for real-time data exchange and improved operational efficiency. Integrated OAuth authentication with Salesforce and third-party applications to enable secure single sign-on (SSO) for financial advisors. Implemented External Service Integrations via Named Credentials and Apex Callouts to fetch customer data from external CRMs during chat sessions. Automated the process of data migration from legacy systems using Salesforce Connect, MuleSoft, and Apex, ensuring a seamless and accurate transition of historical data into Salesforce. Developed a version-controlled deployment strategy using Git, Bitbucket, and Jenkins, reducing deployment errors and increasing release efficiency. Collaborated with the DevOps team to implement continuous integration and deployment (CI/CD) processes using Gearset, Copado, and Apex, ensuring smooth deployments and version control across various Salesforce environments. Worked in Agile Scrum teams using JIRA for sprint planning, story grooming, and tracking deliverables. Built an event-driven architecture using MuleSoft, Platform Events, and Apex, allowing for real-time updates and notifications within Salesforce as external systems triggered events like order fulfillment or payment processing. Developed flows and process automation to enhance lead assignment, account updates, and approval processes. Utilized JIRA and Confluence for Agile project management, tracking user stories and sprint progress. Collaborated with business stakeholders, product managers, and IT teams to align Salesforce solutions with business requirements. Client: Salute Mission Critical, USA Oct 2020-Jan 2023 Role: Salesforce Developer Responsibilities: Designed and developed of custom Lightning Web Components (LWCs) to improve the user interface and user experience (UI/UX) of Salesforce applications. Utilized modern JavaScript, HTML, and CSS to create fast, responsive, and highly interactive components aligned with business requirements. Integrated LWCs with backend Salesforce data, ensuring smooth interactions and real-time data processing for end-users. Designed and implemented custom Apex triggers to automate business logic and data operations across Salesforce objects. Created utility classes in Java for data encryption, JSON parsing, and file processing, shared across multiple integration projects. Developed automated business processes using Flow Builder, Apex Triggers, and LWC, reducing manual tasks and streamlining workflows in Service Cloud for enhanced customer service operations. Consumed third-party REST APIs using Apex callouts and parsed JSON responses to fetch real-time credit score data for loan processing. Developed Apex classes to implement complex business logic, improving system performance and ensuring data consistency. Built Apex batch processes for large-scale data operations, such as scheduled data updates and data imports, optimizing the performance and efficiency of business processes. Designed and optimized Salesforce workflows to streamline business processes by automating standard actions such as email alerts, field updates, and record creation. Created custom validation rules to enforce data integrity and business requirements, reducing errors and ensuring clean data entry. Implemented OAuth 2.0 token-based authentication in Java applications to securely connect with Salesforce APIs and external services. Facilitated virtual stand-ups and sprint retrospectives via Slack and Microsoft Teams, ensuring smooth communication across cross-functional teams. Manage and maintain Salesforce releases using Git and integrate them into the Copado pipeline for version control and deployment automation. Developed batch Apex jobs that make REST API calls and process large JSON responses to update financial records in Salesforce. Created detailed requirement specifications and user stories in Quip and Jira, aligning business needs with technical solutions. Optimized application performance in Salesforce by applying best practices in SOQL, Apex, and LWC, ensuring quick data retrieval and efficient page loads even with large datasets. Automated email notifications using Flows, Email Templates, and Custom Email Services for critical customer communications. Built interactive charts and graphs using JavaScript and Apex within LWC to visualize customer spending patterns. Managed API authentication, error handling, and system monitoring to ensure the integrations ran smoothly and securely. Used Slack integrations with Bitbucket and Jenkins to receive real-time deployment alerts and track CI/CD pipeline progress. Conducted Apex code optimization and system performance tuning to ensure efficient use of resources, particularly during batch operations and large data volumes. Client: Abbot, Chicago, USA Aug 2019-Sep 2020 Role: Salesforce Developer Responsibilities: Configured user profiles and permission sets to ensure appropriate access controls and permissions across different Salesforce objects and applications. Set up and maintained role hierarchies, sharing rules, and organization-wide default settings to manage data visibility and access. Implemented field-level security to control sensitive information access, ensuring compliance with company policies and security standards. Integrated Salesforce Service Cloud with external ERP via REST API, using Apex callouts to sync service orders and inventory data. Utilize Copado to create and manage release plans, automate deployments, and ensure efficient and error-free releases into production. Customized report types, applied filters, and used advanced formula fields to create precise metrics, enhancing decision-making processes. Tuned Apex code and refactored flows to resolve governor limit issues, boosting platform performance across Service Cloud processes. Designed and implemented Salesforce Service Cloud with Omni-Channel Routing and Service Console customization to streamline case assignments and improve agent productivity across multiple business lines. Developed an error-handling mechanism for REST callouts, logging JSON response errors in Salesforce for debugging and tracking. Troubleshot complex Session Management Issues across MIAW, Omni-Channel Presence Sync, and Chat Protocol Layers using Workbench, Developer Console, and Debug Logs. Developed dynamic Visualforce pages using HTML5, JavaScript, and jQuery to create interactive customer onboarding forms with real-time validation. Utilized Salesforce Einstein Analytics to provide more in-depth, AI-driven insights for leadership teams. Built and customized Field Service Lightning scheduling policies and Visualforce pages to optimize technician dispatch and on-site service workflows. Streamlined business workflows by designing and deploying complex Process Builder processes and Flows to automate repetitive tasks such as follow-up emails, notifications, and record updates. Trained development teams on best practices for Salesforce Apex, MuleSoft API Design, and ASF-based service integrations, improving code quality and maintainability. Led sandbox management activities, using Change Sets and Data Loader for deploying metadata and migrating datasets between environments. Configured record types, flows, and approval processes to support multi-department service workflows for Synovus s banking operations. Built a middleware integration using REST APIs and JSON parsing to synchronize customer records between Salesforce and an external CRM system. Transformed data using SOQL to extract, manipulate, and clean data during migration and integration efforts. Ensured data quality by conducting thorough data validation and deduplication procedures during migration, resulting in error-free data in Salesforce. Client: Shadow fax Solutions, India Oct 2017-Feb 2019 Role: Salesforce Developer Responsibilities: Worked with Business Analysts and detailed business and technical requirements analysis and designed the solution by customizing end-to-end functionality. Worked on preparing project-related technical documentation such as Functional Solutions, Technical Solution Documents, Unit Test Plans, and Unit Test Reports. Create users and profiles, as well as user roles and role hierarchies based on customer information. Integrated SOQL queries within Apex code, triggers, and batch classes to automate workflows and support seamless data integration. Implemented pick lists, filed dependencies, lookups, master-detail relationships, validation, and formula fields to the custom objects. Excelled in utilizing the Excel Connector to insert efficiently and upsert data, showcasing adeptness in leveraging tools for seamless data management. Worked on creating the lightning pages using dynamic forms for custom and standard objects. Implemented custom pricing, which will flow to the SAP ERP system for order management. Designed the custom pricing UI to create the Quote line items. Successfully implemented a volatile pricing solution using LWC components to streamline pricing data management and enable rapid price adjustments. Implemented OmniStudio Error Handlers in Integration Procedures to log failed API calls and notify support teams via Salesforce Platform Events. Used REST API pagination techniques in Apex to efficiently retrieve large JSON datasets from external data providers. Enhanced Lightning Web Components (LWC) with JavaScript and Apex controllers to display real-time financial data by calling external RESTful APIs. Implemented CI/CD pipelines using Flosum and Git to automate deployments across multiple Salesforce environments, reducing manual errors. Transformed global customer engagement and elevated international sales processes by crafting multilingual quote templates utilizing LWC and VF pages. Built OmniStudio Prefill Data Raptors to populate patient intake forms with existing patient information, reducing data entry time for customer service agents. Utilized SOQL and SOSL for efficient data retrieval and manipulation, supporting custom reporting and analytics needs. Implemented JavaScript-based form validation in Visualforce and LWC to ensure user-friendly data entry for sales representatives. Developed custom applications using Apex, Visualforce, and Lightning Components to meet specific business needs. Client: Thunder Strike Technologies Mar 2017-Sep2017 Role: Salesforce Developer Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Integrated Salesforce with an external marketing automation platform via REST API, syncing JSON-based campaign and lead data. Create Custom Settings and Custom Metadata to store the frequently used data. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, record types, sharing rules and page layout customization to support vital business functions. Implemented & maintained Reports (Tabular, Matrix and Summary) and Dashboards. Designed, developed and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: Verdant Innovations Jul 2015-Mar 2017 Role: Salesforce Administrator Roles and Responsibilities: Created custom objects, fields, and page layouts as per business requirements. Created Validation Rules and workflows for automated alerts, field updates, and Email alerts according to business requirements. Implemented Web to Lead functionality and integrated it into the Customer website. Implemented reports and dashboards for sales Reps as per the business requirements. Migrated existing Visualforce pages to Lightning Experience, enhancing user experience and performance. Worked on the profile permissions, roles, permission sets, and lightning pages. Ensured code quality and adherence to best practices through unit testing and code reviews. Created custom objects, tabs, fields, formulas, and Validation rules per business needs. ________________________________________ EDUCATION: Sai Tirumala NVR Engineering college Bachelor s in Electronics and Communication Engineering 2015. Keywords: continuous integration continuous deployment artificial intelligence user interface user experience information technology