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Srinithya - Salesforce Developer

[email protected]

Location: Sweeny, Texas, USA

Relocation: Yes

Visa: GC

Name: Srinithya Contact: (346) 316-9628 Email: [email protected] PROFESSIONAL SUMMARY: Salesforce professional with 10+ years of experience, specializing and Salesforce delivering data-driven marketing solutions and scalable development strategies. Built and customized scalable solutions using Apex, Visualforce, and Lightning Web Components (LWC), enhancing user experience and system efficiency. Automated business processes through Flows, Process Builder, and Triggers, reducing manual effort and increasing productivity. User experience by implementing JavaScript-based event handling in LWC and Aura components for dynamic form validations. Developed custom Lightning Web Components (LWC) and Apex controllers to enhance the loan approval process, enabling faster decision-making for financial advisors. Led Salesforce CI/CD pipeline implementation using Git, Gearset, automating deployments across multiple environments and reducing manual errors. Conducted formal mentoring sessions for junior developers, walking through real use cases involving trigger frameworks, Apex REST integrations, and web UI enhancements. Built and deployed custom Apex logic and Lightning Web Components (LWC) through GitHub Actions pipelines, ensuring faster, automated deployments to multiple sandboxes and production. Optimized complex SOQL queries within Apex batch classes and triggers, improving data processing efficiency in high-volume transaction scenarios. Conducted end-to-end integration testing using Postman, Zuora s API sandbox, and Salesforce scratch orgs, validating full lifecycle from quote to invoice to payment capture. Implemented OAuth 2.0 authentication for secure REST API communication, exchanging JSON Web Tokens (JWT) for API access. Collaborated with cross-functional teams to design, develop, and deploy innovative Salesforce solutions, aligning technology with business objectives. ________________________________________ SKILLS: Salesforce Marketing Cloud Journey Builder, Automation Studio, Email Studio, AMPscript, SQL, Data Extensions, Marketing Automation Salesforce Development Apex, Lightning Web Components (LWC), Process Builder, Flow, Triggers, SOQL, SOSL, REST & SOAP APIs Integration & Automation API Integrations, CI/CD Pipelines, Workflow Automation. Data Management Segmentation, Personalization, GDPR & CCPA Compliance Marketing Strategies Email Campaign Optimization, Customer Engagement, AI-driven Insights Programming Language Java, HTML, CSS, JavaScript Soft Skills Agile Methodologies, Stakeholder Collaboration, Problem-Solving, Strategic Planning. ________________________________________ CERTIFICATIONS: 1. Salesforce Certified Administrator, 2. Salesforce Certified platform Developer I and ll. PROFESSIONAL EXPERIENCE: Client: Synovus, USA Feb 2023-Present Role: Sr. Salesforce Developer Responsibilities: Designed and developed Lightning Web Components (LWC) using JavaScript, HTML, and CSS to create dynamic user interfaces for financial applications. Implemented Apex triggers, classes, and batch processes to automate complex business logic, improving data consistency and operational efficiency. Conducted code reviews and optimized existing Apex code, SOQL queries, and LWC components to improve maintainability and performance. Built dynamic Lightning Web Components (LWC) with JavaScript and Apex to enhance user experience and enable real-time interactions. Used Wireframes, Data Models, and Object Design to architect a scalable case management system, collaborating with stakeholders during design workshops. Managed complex release management workflows using Git feature branches, pull requests, and tagging strategies to support parallel development and hotfixes without disrupting ongoing sprints. Optimized large-scale data processing in Salesforce using Batch Apex, MuleSoft ETL processes, and Indexed Custom Objects, reducing nightly job runtime by 50%. Developed modular Apex services and exposed them via Apex Web Services, integrating with a third-party fraud detection system and using JSON and XML payloads. Developed Apex callouts with JSON and XML processing to fetch real-time currency exchange rates from external APIs. Implemented OAuth 2.0 token-based authentication in Java applications to securely connect with Salesforce APIs and external services. Used SQL Server to extract data from legacy systems, transformed it using ETL logic, and loaded structured records into Salesforce using Data Loader and Apex DML operations. Adapted quickly to CI/CD tools including Gearset and Copado, and leveraged this experience to contribute to early proof-of-concept CI/CD automation using GitHub Actions for selective metadata deployment. Built complex Salesforce automation using Apex Triggers, Flow Builder, and Salesforce Connect, automating the integration of external systems for real-time data exchange and improved operational efficiency. Conducted weekly deployment planning sessions with cross-functional teams using Copado Deployment Planning, Git history, and Jira sprint boards. Implemented External Service Integrations via Named Credentials and Apex Callouts to fetch customer data from external CRMs during chat sessions. Developed a custom reconciliation process using SOQL and SQL joins across multiple banking systems, ensuring data Developed a version-controlled deployment strategy using Git, Bitbucket, and Jenkins, reducing deployment errors and increasing release efficiency. Enabled DevOps governance by aligning Salesforce metadata management practices with enterprise Git policies, pull request approvals, and audit trail logs in GitHub. Integrated Salesforce with external systems via REST APIs and ensured deployment consistency using Git version control, automated tests, and secure secrets handling within GitHub Actions. Worked in Agile Scrum teams using JIRA for sprint planning, story grooming, and tracking deliverables. Built an event-driven architecture using MuleSoft, Platform Events, and Apex, allowing for real-time updates and notifications within Salesforce as external systems triggered events like order fulfillment or payment processing. Developed flows and process automation to enhance lead assignment, account updates, and approval processes. Utilized JIRA and Confluence for Agile project management, tracking user stories and sprint progress. Collaborated with business stakeholders, product managers, and IT teams to align Salesforce solutions with business requirements. Client: Salute Mission Critical, USA Oct 2020-Jan 2023 Role: Salesforce Developer Responsibilities: Designed and developed of custom Lightning Web Components (LWCs) to improve the user interface and user experience (UI/UX) of Salesforce applications. Utilized modern JavaScript, HTML, and CSS to create fast, responsive, and highly interactive components aligned with business requirements. Integrated LWCs with backend Salesforce data, ensuring smooth interactions and real-time data processing for end-users. Used Copado, Bitbucket, and Git to streamline multi-sandbox deployments, managing complex branching across development, QA, UAT, and production environments. Consumed third-party REST APIs using Apex callouts and parsed JSON responses to fetch real-time credit score data for loan processing. Built Apex batch processes for large-scale data operations, such as scheduled data updates and data imports, optimizing the performance and efficiency of business processes. Designed and optimized Salesforce workflows to streamline business processes by automating standard actions such as email alerts, field updates, and record creation. Designed and documented solution architecture for a customer onboarding process, detailing object relationships, field mapping, and integration touchpoints. Conducted weekly code reviews and architecture discussions, emphasizing Salesforce governor limits, Git commit hygiene, and GitHub Actions optimization to improve team collaboration and code quality. Performed data audits by running SQL queries against warehouse tables and comparing outputs with Salesforce SOQL reports, identifying sync issues and triggering corrective batch jobs. Facilitated virtual stand-ups and sprint retrospectives via Slack and Microsoft Teams, ensuring smooth communication across cross-functional teams. Defined a custom branching strategy using Git Flow in Bitbucket, enabling parallel development for multiple features, hotfixes, and releases with clear merge controls. Created parameterized SQL queries and used the results in Salesforce for dynamic field updates via Apex, enabling real-time risk profile adjustments based on account-level data. Developed custom Apex REST services to expose internal data to external banking platforms, and used automated CI checks via GitHub Actions to enforce code coverage and linting standards. Optimized application performance in Salesforce by applying best practices in SOQL, Apex, and LWC, ensuring quick data retrieval and efficient page loads even with large datasets. Managed environment strategy and change management using change sets, Git, and Jira, coordinating feature releases across UAT, staging, and production. Conducted code reviews and mentored junior developers on Salesforce Apex, MuleSoft API design, and best practices for Git branching strategy and deployment. Implemented change tracking across Git, Copado, and Jira, maintaining traceability between commits, user stories, and release artifacts. Integrated Copado pipelines with Git commits and Salesforce scratch orgs, automating metadata validation and test classes before each deployment. Led technical discussions with business stakeholders, translating banking requirements into solution designs using Object Models, Wireframes, and Field Definitions. Orchestrated multi-module Salesforce releases with dependency management between Apex services, Flows, and LWC components, using tagged Git releases and scheduled GitHub Action runs. Conducted Apex code optimization and system performance tuning to ensure efficient use of resources, particularly during batch operations and large data volumes. Client: Abbot, Chicago, USA Aug 2019-Sep 2020 Role: Salesforce Developer Responsibilities: Configured user profiles and permission sets to ensure appropriate access controls and permissions across different Salesforce objects and applications. Set up and maintained role hierarchies, sharing rules, and organization-wide default settings to manage data visibility and access. Implemented field-level security to control sensitive information access, ensuring compliance with company policies and security standards. Reduced release timelines by 25% by streamlining Git merge requests, Copado promotions, and rollback readiness strategies for failed deployments. Customized report types, applied filters, and used advanced formula fields to create precise metrics, enhancing decision-making processes. Tuned Apex code and refactored flows to resolve governor limit issues, boosting platform performance across Service Cloud processes. Designed and implemented Salesforce Service Cloud with Omni-Channel Routing and Service Console customization to streamline case assignments and improve agent productivity across multiple business lines. Developed an error-handling mechanism for REST callouts, logging JSON response errors in Salesforce for debugging and tracking. Developed dynamic Visualforce pages using HTML5, JavaScript, and jQuery to create interactive customer onboarding forms with real-time validation. Utilized Salesforce Einstein Analytics to provide more in-depth, AI-driven insights for leadership teams. Coordinated hotfixes in production by branching from tagged release versions in Git, patching in VS Code, and promoting via Copado to production. Streamlined business workflows by designing and deploying complex Process Builder processes and Flows to automate repetitive tasks such as follow-up emails, notifications, and record updates. Trained development teams on best practices for Salesforce Apex, MuleSoft API Design, and ASF-based service integrations, improving code quality and maintainability. Developed automated business processes using Flow Builder, Apex Triggers, and LWC, reducing manual tasks and streamlining workflows in Service Cloud for enhanced customer service operations. Led sandbox management activities, using Change Sets and Data Loader for deploying metadata and migrating datasets between environments. Configured record types, flows, and approval processes to support multi-department service workflows for Synovus s banking operations. Improved environment monitoring by analyzing deployment logs in Copado, paired with Bitbucket activity logs, to proactively identify release issues. Built a middleware integration using REST APIs and JSON parsing to synchronize customer records between Salesforce and an external CRM system. Transformed data using SOQL to extract, manipulate, and clean data during migration and integration efforts. Ensured data quality by conducting thorough data validation and deduplication procedures during migration, resulting in error-free data in Salesforce. Client: Shadow fax Solutions, India Oct 2017-Feb 2019 Role: Salesforce Developer Responsibilities: Worked with Business Analysts and detailed business and technical requirements analysis and designed the solution by customizing end-to-end functionality. Worked on preparing project-related technical documentation such as Functional Solutions, Technical Solution Documents, Unit Test Plans, and Unit Test Reports. Create users and profiles, as well as user roles and role hierarchies based on customer information. Integrated SOQL queries within Apex code, triggers, and batch classes to automate workflows and support seamless data integration. Implemented pick lists, filed dependencies, lookups, master-detail relationships, validation, and formula fields to the custom objects. Delivered robust change sets using Salesforce CLI, validated in scratch orgs, and committed via Git, with approvals and merges handled through Copado. Worked on creating the lightning pages using dynamic forms for custom and standard objects. Implemented custom pricing, which will flow to the SAP ERP system for order management. Designed the custom pricing UI to create the Quote line items. Successfully implemented a volatile pricing solution using LWC components to streamline pricing data management and enable rapid price adjustments. Implemented OmniStudio Error Handlers in Integration Procedures to log failed API calls and notify support teams via Salesforce Platform Events. Used REST API pagination techniques in Apex to efficiently retrieve large JSON datasets from external data providers. Enhanced Lightning Web Components (LWC) with JavaScript and Apex controllers to display real-time financial data by calling external RESTful APIs. Implemented CI/CD pipelines using Flosum and Git to automate deployments across multiple Salesforce environments, reducing manual errors. Transformed global customer engagement and elevated international sales processes by crafting multilingual quote templates utilizing LWC and VF pages. Built OmniStudio Prefill Data Raptors to populate patient intake forms with existing patient information, reducing data entry time for customer service agents. Utilized SOQL and SOSL for efficient data retrieval and manipulation, supporting custom reporting and analytics needs. Implemented JavaScript-based form validation in Visualforce and LWC to ensure user-friendly data entry for sales representatives. Developed custom applications using Apex, Visualforce, and Lightning Components to meet specific business needs. Client: Thunder Strike Technologies Mar 2017-Sep2017 Role: Salesforce Developer Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Integrated Salesforce with an external marketing automation platform via REST API, syncing JSON-based campaign and lead data. Create Custom Settings and Custom Metadata to store the frequently used data. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, record types, sharing rules and page layout customization to support vital business functions. Implemented & maintained Reports (Tabular, Matrix and Summary) and Dashboards. Designed, developed and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: Verdant Innovations Jul 2015-Mar 2017 Role: Salesforce Administrator Roles and Responsibilities: Created custom objects, fields, and page layouts as per business requirements. Created Validation Rules and workflows for automated alerts, field updates, and Email alerts according to business requirements. Implemented Web to Lead functionality and integrated it into the Customer website. Implemented reports and dashboards for sales Reps as per the business requirements. Migrated existing Visualforce pages to Lightning Experience, enhancing user experience and performance. Worked on the profile permissions, roles, permission sets, and lightning pages. Ensured code quality and adherence to best practices through unit testing and code reviews. Created custom objects, tabs, fields, formulas, and Validation rules per business needs. ________________________________________ EDUCATION: Sai Tirumala NVR Engineering college Bachelor s in Electronics and Communication Engineering 2015. Keywords: continuous integration continuous deployment quality analyst artificial intelligence user interface user experience information technology