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Prashanthi Manyadm - salesforce marketing cloud

[email protected]

Location: Alpharetta, Georgia, USA

Relocation: Yes

Visa: GC

Prashanthi Manyadm [email protected] (404) 248-7553 PROFESSIONAL SUMMARY Around 10 Years of Salesforce Experience: Extensive expertise in Salesforce development, administration, and marketing automation, with a focus on Salesforce Marketing Cloud (SFMC) for the past 5 years. Salesforce Marketing Cloud Expertise: Proficient in implementing and managing end-to-end SFMC projects, including email campaigns, journey automation, data management, and reporting. Email Campaign Management: Expertise in Email Studio, dynamic content creation, A/B testing, responsive email design, and campaign execution. Journey Automation & Personalization: Advanced skills in Journey Builder, Automation Studio, decision splits, and real-time data integration for personalized customer journeys. Data Strategy & Audience Segmentation: In-depth experience with Contact Builder, Data Extensions, SQL, and dynamic audience segmentation to improve campaign targeting. AMP script & SSJS Development: Strong proficiency in using AMP script and Server-Side JavaScript (SSJS) for email personalization and dynamic content creation. Integrations & API Management: Managed seamless integrations between Salesforce CRM, external systems, and SFMC using REST/SOAP APIs, Marketing Cloud Connector, and other third-party tools. Einstein AI & Analytics: Experienced in utilizing Einstein Engagement Scoring, Send Time Optimization (STO), and Predictive Segmentation for campaign optimization and analytics. Cross-Channel Marketing: Knowledgeable in using Mobile Studio (SMS, Push Notifications), Advertising Studio, and Social Studio for omnichannel marketing campaigns. Compliance & Deliverability: Ensured adherence to GDPR, CCPA, CAN-SPAM compliance, and optimized email deliverability through IP warming and sender reputation management. Reporting & Analytics: Skilled in advanced reporting using Datorama, Tableau, and Journey Analytics to measure and optimize campaign performance. Agile Project Management: Expertise in Agile methodologies, including project management with Jira and Azure DevOps, for smooth execution of marketing campaigns. Salesforce Cloud Expertise: Hands-on experience with Salesforce Sales Cloud, Service Cloud, Experience Cloud, and integration with Marketing Cloud for a unified CRM solution. Technical & Development Skills: Proficient in Apex, HTML, CSS, SSJS, SQL, SOQL, SOSL, and Lightning Web Components (LWC) for custom Salesforce development. Certifications: Certified Salesforce Administrator, Platform Developer I, Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, and Salesforce Marketing Cloud Developer. Client Management & Consultation: Worked with clients across various industries (telecommunications, IT services, manufacturing, etc.), delivering tailored Salesforce solutions and optimizing marketing strategies. Cloud Expertise: Salesforce Marketing Cloud (SFMC), Sales Cloud, Service Cloud, Experience Cloud SFMC Modules & Tools: Email Studio Email campaign execution, AMPscript personalization, dynamic content Journey Builder Multi-step automation, event-based triggers, engagement scoring Automation Studio SQL Query Activities, File Transfers, Data Extracts, Send Automation Contact Builder Data Extensions, Attribute Groups, Data Relationships Mobile Studio SMS & Push Notifications, real-time messaging, mobile campaigns Advertising Studio Audience segmentation & ad retargeting across social channels Content Builder Email template design, reusable content blocks, AI-driven recommendations Einstein AI & Analytics Engagement Scoring, Send Time Optimization (STO), Predictive Content Transactional Messaging API Real-time triggered sends for transactional emails/SMS Cloud Pages Landing page creation, Web Forms, Smart Capture, preference centers Marketing Cloud Intelligence (Datorama) Performance analytics, cross-channel data visualization Marketing Cloud Connect Salesforce CRM & SFMC integration for lead nurturing Event Notification Service (ENS) Real-time event-driven marketing automation WhatsApp Integration Integration of WhatsApp with SFMC for customer communication and engagement Packages & Add-ons: Rollup Helper, Metazoa, Nebula Logger, HubSpot Integration Deployment Tools: Click Deploy, Change Sets, Package Manager Programming & Scripting: Apex, HTML, CSS, SSJS (Server-Side JavaScript), AMPscript, SQL, SOQL, SOSL UI Frameworks: Lightning Web Components (LWC), Aura Components Project Management Tools: Zoho, Jira, Azure DevOps Other Tools: Visual Studio Code, Data Loader, Workbench, Postman, Git, FTP (for SFMC file transfers) Professional Experience: Client: ATN International (Sales Cloud, Service Cloud, Einstein Chat Bots, Legacy Data Migration) Duration: July 2023 Current Position: Salesforce Marketing Cloud Architect Responsibilities: Advanced Marketing Automation Designed and optimized complex multi-step journeys using Journey Builder, incorporating decision splits, engagement splits, and API event triggers. Data Strategy & Audience Segmentation Developed advanced segmentation strategies using SQL queries, data filters, and Data Views for hyper-personalized campaigns. Dynamic Content & Personalization Implemented AMP script, Server-Side JavaScript (SSJS), and dynamic blocks to create highly personalized, data-driven email experiences. Einstein AI & Predictive Analytics Leveraged Einstein Send Time Optimization (STO), Einstein Engagement Scoring, and Predictive Segmentation to enhance email engagement and campaign performance. Cross-Channel Marketing Expanded omnichannel marketing efforts by integrating Email Studio, Mobile Studio (SMS & Push Notifications), and Advertising Studio for a seamless customer experience. Marketing Cloud API & Integrations Managed REST/SOAP API integrations for real-time data sync, event-triggered sends, and CRM integration with external applications. Marketing Cloud Connect Optimization Strengthened Salesforce CRM and SFMC integration, ensuring bidirectional data flow for Sales & Service Cloud campaigns. Compliance & Data Governance Ensured GDPR, CCPA, and CAN-SPAM compliance, implementing data encryption and secure handling for regulatory adherence. Designed and optimized SQL queries for customer segmentation, reporting, and data analysis. Worked on ETL processes, automating data ingestion and transformation for analytics and marketing campaigns. Integrated Salesforce Marketing Cloud with GCP, leveraging cloud capabilities for real-time data processing. Deliverability & IP Reputation Management Monitored email deliverability metrics, managed dedicated/shared IP warming, and optimized sender reputation. Datorama & Advanced Reporting Built custom dashboards and real-time marketing reports in Datorama and Tableau, enabling data-driven decision-making. Strong expertise in SQL for data segmentation, query activities, and automation within Marketing Cloud. Hands-on experience with ETL processes, data transformations, and integrations within Salesforce Marketing Cloud. Worked on GCP integrations, enabling seamless data exchange between Salesforce and Google Cloud. Transactional & Triggered Messaging Developed real-time event-based messaging using Event Notification Service (ENS), Cloud Pages, and Triggered Sends. Custom Preference Centers Designed preference centers using Cloud Pages and Smart Capture forms, giving users control over their communication preferences. Agile Project Management Led cross-functional collaboration using Jira, Azure DevOps, and Agile methodologies, ensuring seamless campaign execution and stakeholder alignment. Client: SII Group Lightning implementation. Duration: May 2021- June 2023 Position: Salesforce Marketing Cloud Consultant Responsibilities: SFMC Implementation & Configuration Assisted in setting up Marketing Cloud Business Units, Roles & Permissions, and IP Warming for optimized email deliverability. Strong SQL skills for data extraction, transformation, and segmentation within Marketing Cloud. Familiarity with automations and ETL activities, ensuring seamless data movement between systems. Exposure to Google Cloud Platform (GCP) for direct integration with Marketing Cloud and other enterprise systems. Implemented secure and scalable solutions for cross-cloud integrations between Salesforce, AWS, and GCP. Email Studio & Campaign Execution Designed and deployed promotional, transactional, and triggered email campaigns, ensuring brand consistency and engagement. Journey Builder & Automation Created automated customer journeys using Journey Builder and scheduled recurring sends in Automation Studio for seamless marketing workflows. Data Management & Segmentation Worked extensively with Data Extensions, Contact Builder, and SQL Queries to segment audiences and personalize marketing content. AMP script & Personalization Implemented dynamic email templates using AMP script, driving enhanced customer engagement through personalized messaging. Marketing Cloud Connect Integrated SFMC with Salesforce CRM for synchronized customer data, ensuring seamless lead nurturing and campaign execution. API Integrations Assisted in REST/SOAP API integrations to sync customer data and enhance omnichannel marketing capabilities. Deliverability & Compliance Ensured email deliverability best practices, managed CAN-SPAM, GDPR, and CCPA compliance, and optimized sender reputation. Reporting & Analytics Developed custom reports and dashboards to track email performance, open rates, clickthrough rates, and customer engagement. SMS & Push Campaigns Initiated campaigns via Mobile Studio, setting up SMS, Push Notifications, and MMS campaigns for enhanced customer reach. Strong SQL skills for querying, data transformations, and segmentation within SFMC. User Training & Documentation Provided end-user training on Email Studio, Automation Studio, and Journey Builder, ensuring proper adoption and best practices. A/B Testing & Optimization Conducted A/B testing on subject lines, email content, and send times, leveraging Einstein AI for performance improvements. Client: TEKsystems Global Services Position: Salesforce Marketing Cloud Developer Duration: February 2019 to April 2021 Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Strong expertise in SQL for data manipulation, segmentation, and query automation. Familiarity with automations and ETL activities, ensuring smooth data flow between systems. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Familiarity with ETL processes and data integrations within Marketing Cloud. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Create Custom Settings and Custom Metadata to store the frequently used data. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, record types, sharing rules, and page layout customization to support vital business functions. Implemented & maintained Reports (Tabular, Matrix, and Summary) and Dashboards. Designed, developed, and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes, and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: TEKsystems Global Services Position: Salesforce Developer Duration: June 2016 to August 2018 Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Create Custom Settings and Custom Metadata to store the frequently used data. Maintained and customized Salesforce.com scopes, such as users, roles, profiles, groups, record types, sharing rules, and page layout customization, to support vital business functions. Implemented & maintained Reports (Tabular, Matrix and Summary) and Dashboards. Designed, developed and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: STPL Duration: October 2014 June 2016 Position: Salesforce Administrator Roles and Responsibilities: Created custom objects, fields, and page layouts as per business requirements. Created Validation Rules and workflows for automated alerts, field updates, and Email alerts according to business requirements. Implemented Web to Lead functionality and integrated it into the Customer website. Implemented reports and dashboards for sales Reps as per the business requirements. Keywords: artificial intelligence user interface active directory information technology