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Prashanthi Mandyam - Salesforce Developer

[email protected]

Location: Alpharetta, Georgia, USA

Relocation: Yes

Visa: GC

Prashanthi Mandyam [email protected] (404) 248-7553 PROFESSIONAL SUMMARY Around 10 Years of Salesforce Developer experience with 10 years of experience designing, developing, and implementing scalable Salesforce solutions across Sales, Service, and Marketing Cloud. Expertise in Salesforce CPQ, Apex, Lightning Web Components (LWC), Visualforce, and REST/SOAP APIs. Strong background in custom development, automation, and integrations with third-party applications, including AWS and MuleSoft. Proficient in Salesforce declarative tools, including Flows, Process Builder, and Validation Rules, ensuring optimized business workflows. Hands-on experience in CI/CD pipeline setup, Salesforce DevOps, and version control (Git, Azure DevOps). Skilled in data migration, security models, and performance optimization. Experienced in Marketing Cloud automation, customer segmentation, and personalization strategies using AMPscript and Journey Builder. Strong understanding of Salesforce best practices, scalability, and governance to deliver high-quality solutions. Collaborative team player with excellent problem-solving skills, capable of leading development teams, mentoring junior developers, and driving digital transformation. Salesforce Certified, passionate about delivering innovative, high-performance, and secure Salesforce solutions. Compliance & Deliverability: Ensured adherence to GDPR, CCPA, CAN-SPAM compliance, and optimized email deliverability through IP warming and sender reputation management. Reporting & Analytics: Skilled in advanced reporting using Datorama, Tableau, and Journey Analytics to measure and optimize campaign performance. Proficient in IBM Integration Bus (IIB) and ACE for designing and deploying API-driven middleware solutions, message transformations, and system integrations. Experience with data migration, security models, and performance tuning for optimized business workflows. Agile Project Management: Expertise in Agile methodologies, including project management with Jira and Azure DevOps, for the smooth execution of marketing campaigns. Salesforce Cloud Expertise: Hands-on experience with Salesforce Sales Cloud, Service Cloud, Experience Cloud, and integration with Marketing Cloud for a unified CRM solution. Technical & Development Skills: Proficient in Apex, HTML, CSS, SSJS, SQL, SOQL, SOSL, and Lightning Web Components (LWC) for custom Salesforce development. Certifications: Certified Salesforce Administrator, Platform Developer I, Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, and Salesforce Marketing Cloud Developer. Client Management & Consultation: Worked with clients across various industries (telecommunications, IT services, manufacturing, etc.), delivering tailored Salesforce solutions and optimizing marketing strategies. Cloud Expertise: Salesforce Developer, Salesforce Marketing Cloud (SFMC), Sales Cloud, Service Cloud, Experience Cloud SFMC Modules & Tools: Automation Studio SQL Query Activities, File Transfers, Data Extracts, Send Automation Contact Builder Data Extensions, Attribute Groups, Data Relationships Mobile Studio SMS & Push Notifications, real-time messaging, mobile campaigns Content Builder Email template design, reusable content blocks, AI-driven recommendations Management: Salesforce Data Loader, Oracle, SQL Databases, Sandbox & Production Environments, Data Modeling Integration Expertise: REST API, SOAP API, Salesforce REST API, Workbench, Postman Security & Deployment: Profiles, Roles, Security Model, Deployment Processes Tracking & Collaboration Tools: Jira, Miro, Slack, Confluence, Reports & Dashboards Packages & Add-ons: Rollup Helper, Metazoa, Nebula Logger, HubSpot Integration Deployment Tools: Click Deploy, Change Sets, Package Manager Programming & Scripting: Apex, HTML, CSS, SSJS (Server-Side JavaScript), AMP script, SQL, SOQL, SOSL UI Frameworks: Lightning Web Components (LWC), Aura Components Project Management Tools: Zoho, Jira, Azure DevOps Methodologies & Other Tools: Agile, Scrum, Salesforce Development Life Cycle (SDLC), Object-Oriented Programming (OOP) Principles, Adobe Photoshop, Microsoft Teams, Zoom, Trello Professional Experience: Client: ATN International (Sales Cloud, Service Cloud, Einstein Chat Bots, Legacy Data Migration) Duration: July 2023 Current Position: Salesforce Developer Responsibilities: Developed advanced segmentation strategies using SQL queries, data filters, and Data Views for hyper-personalized campaigns. Implemented AMP script, Server-Side JavaScript (SSJS), and dynamic blocks to create highly personalized, data-driven email experiences. Managed REST/SOAP API integrations for real-time data sync, event-triggered sends, and CRM integration with external applications. Experience integrating Salesforce with AWS services (Lambda, S3, API Gateway, DynamoDB, SNS, SQS). Developed serverless applications to extend Salesforce functionality using AWS. Configured and managed Salesforce-to-AWS data synchronization using event-driven architecture. Strengthened Salesforce CRM and SFMC integration, ensuring bidirectional data flow for Sales & Service Cloud campaigns. Diagnosed and debugged complex Apex code, triggers, and workflows to ensure seamless system functionality. Debugged and optimized Salesforce applications to improve performance by 30% and reduce downtime. Deployed Salesforce microservices in Docker and Kubernetes for scalability. Managed CI/CD pipelines using Azure DevOps, Jenkins, and AWS Code Pipeline for Salesforce deployments. Experience in Dockerizing Salesforce-connected applications and managing containers. Developed real-time event-based messaging using Event Notification Service (ENS), Cloud Pages, and Triggered Sends. Created detailed training materials and onboarding guides for Salesforce users, boosting adoption rates by 25% across key departments. Designed and developed MuleSoft APIs to integrate Salesforce with enterprise systems, databases, and third-party applications. Promoted digital adoption by identifying relevant application capabilities and directing teams to appropriate resources, increasing the usage of Salesforce features by 30%. Led cross-functional collaboration using Jira, Azure DevOps, and Agile methodologies, ensuring seamless campaign execution and stakeholder alignment. Client: SII Group Lightning implementation. Duration: May 2021- June 2023 Position: Salesforce Marketing Cloud Consultant Responsibilities: Assisted in setting up Marketing Cloud Business Units, Roles & Permissions, and IP Warming for optimized email deliverability. Designed and deployed promotional, transactional, and triggered email campaigns, ensuring brand consistency and engagement. Created automated customer journeys using Journey Builder and scheduled recurring sends in Automation Studio for seamless marketing workflows. Worked extensively with Data Extensions, Contact Builder, and SQL Queries to segment audiences and personalize marketing content. Implemented dynamic email templates using AMP script, driving enhanced customer engagement through personalized messaging. Integrated SFMC with Salesforce CRM for synchronized customer data, ensuring seamless lead nurturing and campaign execution. Assisted in REST/SOAP API integrations to sync customer data and enhance omnichannel marketing capabilities. Utilized Salesforce Developer Console, Debug Logs, and Lightning Inspector for efficient troubleshooting and issue resolution. Ensured email deliverability best practices, managed CAN-SPAM, GDPR, and CCPA compliance, and optimized sender reputation. Developed custom reports and dashboards to track email performance, open rates, clickthrough rates, and customer engagement. Provided end-user training on Email Studio, Automation Studio, and Journey Builder, ensuring proper adoption and best practices. Conducted A/B testing on subject lines, email content, and send times, leveraging Einstein AI for performance improvements. Client: TEKsystems Global Services Position: Salesforce Developer Duration: February 2019 to April 2021 Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Experience integrating Salesforce with AWS services such as Lambda, S3, API Gateway, DynamoDB, and RDS. Designed and implemented secure, scalable architectures using AWS and Salesforce. Hands-on experience with Salesforce Connect, External Objects, and AWS App Flow for seamless data synchronization. Automated debugging workflows using custom logging frameworks and monitoring tools. Experience in MuleSoft Anypoint Studio for designing and implementing Salesforce integrations. Configured MuleSoft connectors, flows, and transformers for real-time data processing. Developed serverless applications using AWS Lambda to process Salesforce data in real-time. Create Custom Settings and Custom Metadata to store the frequently used data. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, record types, sharing rules, and page layout customization to support vital business functions. Implemented & maintained Reports (Tabular, Matrix, and Summary) and Dashboards. Designed, developed, and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes, and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: TEKsystems Global Services Position: Salesforce Developer Duration: June 2016 to August 2018 Responsibilities: Implemented custom objects, fields, and page layouts as per business requirements. As a Salesforce Admin, I was involved in application development lifecycle activities, including Analysis, Research, Design, Development, and Unit Testing. Implemented pick lists, dependent pick lists, lookups, master-detail relationships, validation rules, roll-up summary fields, and formula fields for custom objects. Implemented Validation Rules and workflows for automated alerts, field updates, and Email generation according to application requirements. Implemented robust exception handling in Apex and automated debugging processes for improved error tracking. Developed and customized Salesforce applications to streamline cargo logistics and tracking. Experience in Dockerizing Salesforce-connected applications and managing containers. Hands-on experience with Kubernetes (EKS, AKS) for orchestrating Salesforce-integrated microservices. Implemented CI/CD pipelines with containerized Salesforce apps using Azure DevOps, GitHub Actions, and Jenkins. Integrated third-party APIs to automate shipping, invoicing, and cargo management. Implemented Einstein Analytics for predictive insights on cargo delivery times. Built custom reports and dashboards to provide real-time cargo movement insights. Maintained and customized Salesforce.com scopes, such as users, roles, profiles, groups, record types, sharing rules, and page layout customization, to support vital business functions. Implemented & maintained Reports (Tabular, Matrix and Summary) and Dashboards. Designed, developed and deployed Apex classes, Controller classes, Extensions, components, Batch Apex Class, Scheduled Apex Class, Test classes and Apex Triggers for various functional needs in the Application. Designed and deployed the Custom objects, Custom tabs, Entity-Relation Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts Components, and Visual Force Pages to suit the application's needs. Developed SFDC approval workflows for tasks from interview schedules and approvals for further interviews. Developed SOQL and SOSL queries to get data from different related objects. Client: STPL Duration: October 2014 June 2016 Position: Salesforce Administrator Roles and Responsibilities: Created custom objects, fields, and page layouts as per business requirements. Created Validation Rules and workflows for automated alerts, field updates, and Email alerts according to business requirements. Designed real-time and batch data integration solutions using MuleSoft, AWS Glue, and Apache Kafka. Implemented Web to Lead functionality and integrated it into the Customer website. Implemented reports and dashboards for sales Reps as per the business requirements. Keywords: continuous integration continuous deployment artificial intelligence user interface sthree information technology