Home

Tejaswi - Adobe Analytics Developer

[email protected]

Location: Jersey City, New Jersey, USA

Relocation: YES

Visa: H1B

Resume file: Tejaswi_Adobe Analytics Developer_1745266124363.docx Please check the file(s) for viruses. Files are checked manually and then made available for download.

Tejaswi Professional summary: Having 8+ years of experience as a Web Analytics Developer, specializing in optimizing customer journey analytics through expert implementation of Adobe Analytics and JavaScript. Successfully led tag migration for 12 Microsoft websites in a two-month timeframe, showcasing exceptional project management and stakeholder communication skills. Configured audience-based personalization strategies to deliver tailored experiences using Adobe Target. Possesses robust front-end development capabilities and a strong focus on quality assurance, aiming to leverage technical proficiency to drive impactful analytics solutions. Technical Skills: Front-end development DevOps principles JavaScript Adobe Target Unit testing AEP/CJA/AJO jQuery AngularJS Adobe Analytics Tealium Google Analytics Suite 360 Adobe Campaign Dynamics CRM Campaigns MS SQL Server MS-Access JavaScript frameworks Workflow automation Quality assurance controls HTML and CSS proficiency Professional Experience Client: Horizon BCBS - Jersey City, NJ Jan 2020 Present Role: Web Analytics Developer Responsibilities: Implementing JavaScript Tags for in-house web analytics solution using Adobe Launch Tag Manager Defined technical specifications for analytics and instrumentation needed for several Microsoft website properties Created connections from Adobe Experience platform (AEP) to Customer Journey Analytics (CJA) platform Designed and developed dashboards and reports in Adobe CJA and Adobe Analytics, providing real-time insights into customer behavior and journey trends. Conducted in-depth analysis of AA and CJA data, applying metrics, dimensions, and filters to uncover actionable insights for business stakeholders. Connected Adobe Target with Adobe Analytics for advanced test analysis and data-driven decision-making. Worked on SaaS-based analytics platforms for customer journey tracking and performance measurement. Deployed Adobe Target's Automated Recommendations to enhance product discovery and engagement Assisted in the integration of Adobe Analytics with ERP systems for enhanced business intelligence reporting. Collaborated with cross-functional teams to implement SaaS solutions for marketing and customer data analytics. Designed data pipelines to connect ERP systems with business intelligence tools like Power BI and Tableau. Test and validating the tags before and after the release to check the development to work as expected Created a Best Practices Guideline Document for the development team Prebuilt the artificial intelligence (AI) and machine-learning models in Adobe Experience Platform to influence various points of the Customer Journey Analytics Effectively Communicating with the Stakeholders and gathering the Business Requirements Creating Monthly Dashboards and Ad-Hoc Analysis for the client Led data stewardship efforts within AEP Data Lake, ensuring data integrity, accuracy, and compliance for reporting and analysis. Extracted metrics data to Excel by using Adobe Report Builder. Developed adobe analytics report templates and distributed monthly reports to business users Creating Tagging Spec documents for multiple scenarios and Implement tagging for Multiple Scenarios Created web audits, web journey's using ObservePoint And created rules for each audit and journey based on requirement Implemented web analytics solutions to track marketing campaign performance and optimize customer acquisition. Analyzed digital marketing metrics, including CTR, conversion rates, and user engagement, using Adobe Analytics and Google Analytics. Developed and managed campaign tagging strategies for paid search, display ads, and social media tracking. Provided data-driven recommendations for optimizing landing pages and digital marketing funnels. Analyzing the web traffic, Click tracking data and assist with reporting requests Building Adobe workspace reports, dashboards, report builder, submitting data warehouse requests to help business understand and analyze the data Environment: Adobe Launch Tag Manager, Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Target, ERP systems, Power BI, Tableau, Excel, JavaScript, HTML, CSS. Client: South East Missouri State University - Missouri, MO Aug 2018 Dec 2019 Role: Graduate Assistant - Web Analytics Responsibilities: Implemented site / page / component level tags for traffic, conversion variables and events rules using Google tag manager for graduate school webpages Handled HTML & CSS Errors, duplicate Pages error, 404 errors, and Broken Link errors, Meta Tag, Canonical Tag, and Alt Tag Develop design and impl Integrated marketing analytics with CRM tools like Salesforce and HubSpot for enhanced customer insights. Utilized A/B testing platforms like Adobe Target and Google Optimize to optimize digital marketing strategies. Mentation plan for the web properties Responsible for capturing analytics requirements in discussions with Graduate and International Student Services teams Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking for Google Analytics Designed various practical Data Visualizations, Charts, Dashboards, Prototypes and Demos, published it in various Tableau workbooks for Analytical Projects and Data Visualization teams Environment: Google Tag Manager, HTML, CSS, Google Analytics, Adobe Target, Google Optimize, Salesforce, HubSpot, Tableau. Client: Cognizant - India Sep 2017 July 2018 Role: Web Analytics Developer Responsibilities: Implemented Adobe Analytics & Google Analytics tracking for travel booking platforms, ensuring accurate data collection for flight bookings, hotel reservations, and vacation packages. Developed event-based tracking for user interactions, such as search filters, destination selection, and booking funnel tracking to optimize customer experience. Developed report suites using Adobe Analytics Report builder and dashboard for customer journey and conversion metrics Developed custom java script to enhance data layer script and capture data from DOM objects Testing/QA team to debug/test the web analytics tags Completed performance testing in SIT and UAT environments Integrated Adobe Launch and Google Tag Manager (GTM) to deploy and manage tracking scripts for multiple travel and lifestyle websites. Configured eVars, props, and custom events in Adobe Analytics to track user searches, itinerary views, and cart abandonment rates. Developed JavaScript-based tracking solutions for dynamic pricing models, real-time availability updates, and personalized travel recommendations. Optimized campaign tracking by setting up UTM parameters, marketing channel attribution, and cross-device tracking to measure customer acquisition and engagement across digital channels. Performed audit reports for pages in Observe Point Implemented new events and eVars and props as per business requirements 3rd party debugging tools -Adobe debugger, Omnibug, Observe Point Work closely with developer teams to define data layer taxonomy and develop a technical specification document with inherent instructions to deploy the data layer JS object and DOM objects Environment: Adobe Analytics, Google Analytics, Adobe Launch, Google Tag Manager (GTM), Adobe Report Builder, Custom JavaScript, Adobe Debugger, Omnibug, ObservePoint, SIT/UAT environments. Client: Global Logic - India July 2016 Aug 2017 Role: Jr. Web Analytics developer Responsibilities: Design the implementation of Google Tag Manager (GTM) for the individual and community health groups Debugging the data flow to site catalyst via Tealium using Charles debugging proxy Set up usability tracking using GTM to understand user's click behavior to complement ad hoc UX research results and analysis Generate analytics reports using Google Analytics Premium platform for corporate and 30+ provider sites Building Report builder custom reports and dashboards to help business validate the data after the implementation Validate the analytics data using Charles Proxy Server and Digital debugger Tool Auditing, prioritizing and fixing technical issues for a better indexation Handled HTML & CSS Errors, duplicate Pages error, 404 errors, and Broken Link errors, Meta Tag, Canonical Tag, and Alt Tag Liaising with business stakeholders to deliver technical SEO Environment: Google Tag Manager (GTM), Tealium, Charles Debugging Proxy, Google Analytics Premium, Report Builder, Charles Proxy Server, HTML, CSS. Education Computer applications, Southeast Missouri State University, Cape Girardeau Missouri December 2019 Keywords: quality analyst artificial intelligence user experience javascript business intelligence active directory information technology microsoft Missouri New Jersey